Data, analytics & AI advisory for CPG and retail.
Urza AI helps consumer goods and retail companies turn data into commercial results — pricing and RGM programs that lift margin, analytics foundations people trust, and AI that holds up in production.
Advisory that ships, not decks that sit.
Engagements are fixed-scope and hands-on — built around the questions that actually move revenue.
Revenue Growth Management & Pricing
Pricing strategy, promotion effectiveness, and mix analytics. Build the models and the operating rhythm that turn RGM from a slide into a discipline.
Data & Analytics Foundations
Data assessments, pipeline and architecture guidance, and reporting people trust. Get your data estate ready for analytics — and for AI.
AI Strategy & Applied AI
Use-case roadmaps, LLM and agent pilots, and honest evaluation of what works. AI grounded in your commercial reality, not the hype cycle.
Advisory & Fractional Leadership
Senior analytics leadership on demand — building teams, setting roadmaps, and pressure-testing vendor and platform decisions.
Assess. Roadmap. Deliver.
Assess
A short, structured deep dive into your data, tools, and commercial questions. You leave with a clear picture of where value is hiding — and what's blocking it.
Roadmap
A prioritized, sequenced plan tied to business outcomes. What to build, what to buy, what to skip — with the trade-offs stated plainly.
Deliver
Hands-on execution alongside your team: models built, pipelines fixed, capability transferred. Success is your team running it without us.
Led by a practitioner, not a pitch team.
Urza AI is led by Nikita Medvedev — an analytics and AI leader with more than 15 years of experience spanning revenue growth management, pricing, demand forecasting, and applied machine learning. He has built and led data science teams inside major CPG organizations, including Coca-Cola, and is a technical advisor to Queen's University's Master of Management in Artificial Intelligence program.
The model is simple: the person you talk to is the person doing the work.
Nikita Medvedev · CEO & Founder
Tell us what you're trying to move.
nikita@urza.aiA short note on your business and the question you're wrestling with is plenty. Replies within one business day.